May 4, 2017
(See www.SoTHISIsFitness.com/podcast36 for extended show notes/blog)
It's rare to find a company that cares.
All we tend to see in the news about big corporations is how they're screwing the little guy, driving mom and pop out of business, and focusing solely on profit over people. When you come across a company that's doing it right... well, it can catch you off-guard. It's refreshing, to say the least, but it really makes you take notice because of how rare it is. I have taken notice - NOW Foods is one such company.
"If you have to ask if you're doing the right thing... you're not."
That came out of the CEO's mouth during our 2 day "influencer immersion event", where we toured the facilities, learned all about NOW, and just generally got the royal treatment. It was impressive to hear something like that come from a major CEO... and it wa even more impressive to see it reflected in the company and its staff in real life. So... why does a company care? Why go to all that trouble, as he describes in our chat, to ensure quality without charging twice as much?
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